They started as two guys with a B2B name they came up with at a Beyond Wonderland campsite. Since launching Dilly Disco in 2025, Chris and Reef have produced more than 60 events, sold out the HIYU with Disco Fish, brought Chris Lake and OMNOM through Central Saloon, and opened for artists including Gudfella and Mita Gami.

Phil Anthony sits down with them to find out how the hell it all happened.

The conversation gets into the origin story, from a chance meeting at the gym and their first James Hype show, to the night they made an Instagram account at a bar and threw their first party two weeks later at The Zone.

They talk candidly about what event production really looks like: ground loops and buzzing PAs, a rented sub that blew right before their set, and the guy who told them people were leaving because they weren't playing Lana Del Rey. They break down the HIYU logistics, the captain, the security team, regulations, etc. and just how much it takes from a promoter to pull off an event like that.

There's a bigger conversation here too, about a gap in the Seattle scene. Chris and Reef make the case that Washington has long been bass and dubstep country, and that plenty of newer listeners find the established house rooms hard to walk into cold. Their answer is a party that meets people where they are, then pulls them deeper.

Phil pushes back from 30 years in the scene, and the two perspectives land somewhere genuinely interesting.

Also covered: the tension between DJ identity and brand identity, why they'd rather book underground artists than chase commercial headliners, the mission statement they wrote in 15 minutes for a sponsor meeting, running a marketing operation with a team of two, the Dilly Disco radio submission system that has become a pipeline for booking new DJs, their residencies at Vice and Roam, and the Chris Lake afterparty story that nearly ended before it started.

Plus, a look ahead at Lot 909 on August 22nd, their day party in Fremont with Disco Fish, Dan Molinari, GCat, and 18 Funktion-One subs.

Follow Dilly Disco on Instagram and check out their site for the radio series and upcoming shows.
IG: @dillydisco
Web: dillydisco.com

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